Privacy Policy

Last Updated: August 2026

At LØFTE DESIGNS, we respect your privacy and take the protection of your personal information seriously.

This Privacy Policy explains how LØFTE DESIGNS ("LØFTE", "we", "us" or "our") collects, uses, stores and discloses personal information when you visit our website, communicate with us, join our mailing list, interact with our marketing or purchase our products.

It also explains the choices and rights that may be available to you.

1. Who We Are

This Privacy Policy applies to personal information handled by:

L & T Brown Pty Ltd trading as LØFTE DESIGNS

Business Address: 15 Karawatha Drive, Mountain Creek QLD Australia 4557
Email: info@loftedesigns.com

2. Personal Information We Collect

The information we collect depends on how you interact with LØFTE.

It may include:

Identity & Contact Information

Such as:

• Your name.
• Email address.
• Telephone number.
• Billing address.
• Shipping address.

Order & Transaction Information

When you make or attempt to make a purchase, we may collect information including:

• Products purchased or considered.
• Ring size and selected product specifications.
• Order history.
• Transaction details.
• Shipping and delivery information.
• Returns, exchanges and warranty claims.
• Communications relating to your order.

Payment Information

Payments are processed through secure third-party payment providers.

Depending on the payment method you select, those providers may collect payment card, bank or other financial information necessary to process your transaction.

LØFTE does not directly store your complete payment card details.

Account Information

If account functionality is available and you create or use an account, we may process information associated with that account, including your contact details, order history and account preferences.

Communications

If you contact us, we may collect information contained in your inquiry or correspondence, including customer-service inquiries, feedback, returns, warranty claims and other communications.

Marketing Information

If you subscribe to our email list, request early access, enter a promotion or otherwise agree to receive marketing communications, we may collect information such as:

• Your name.
• Email address.
• Marketing preferences.
• Subscription status.
• Engagement with marketing communications.

Website & Device Information

When you use our website, certain information may be collected automatically through cookies and similar technologies.

This may include:

• IP address.
• Browser type.
• Device type.
• Operating system.
• Pages viewed.
• Referring website or source.
• Time spent on pages.
• Links or products viewed.
• Interactions with our website.
• Approximate location derived from technical information.
• Advertising and analytics identifiers.

For further information, please see our Cookie Policy and the privacy controls made available through our website.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order.
• When you create or use an account.
• When you subscribe to our mailing list.
• When you complete a website form.
• When you contact customer care.
• When you request a return, exchange or warranty assessment.
• When you participate in a promotion, competition or survey.
• Automatically when you browse or interact with our website.
• Through cookies, pixels and similar technologies.
• From service providers that assist us in operating our business.
• From advertising, analytics and marketing platforms where permitted.
• From payment and fraud-prevention providers in connection with transactions.

Where practical and appropriate, you may interact with us without identifying yourself. However, certain information is necessary for us to process purchases, deliver jewelry, provide warranty support and perform other services you request.

4. Why We Use Personal Information

We may use personal information where reasonably necessary to operate LØFTE and provide our products and services.

This includes using information to:

Process & Fulfill Orders

We use information to:

• Process transactions.
• Confirm orders.
• Produce made-to-order jewelry.
• Arrange shipping and delivery.
• Provide tracking information.
• Process returns and exchanges.
• Administer warranty claims.
• Communicate with you about your purchase.

Provide Customer Service

We may use your information to answer questions, resolve issues, provide product assistance and manage customer-service inquiries.

Prevent Fraud & Protect Our Business

We may process information to:

• Verify transactions.
• Detect or investigate suspected fraud.
• Protect our customers.
• Protect our website and systems.
• Enforce our Terms of Service.
• Comply with applicable laws and legal obligations.

Improve LØFTE

We may use information and aggregated insights to understand how customers interact with our website, products and marketing.

This can help us improve:

• Website performance.
• Customer experience.
• Product offerings.
• Marketing effectiveness.
• Business operations.

Marketing

Where permitted by applicable law, we may use your contact details and information about your interactions with LØFTE to send you marketing communications and provide more relevant advertising.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.

Unsubscribing from marketing does not prevent us from sending transactional communications necessary to administer an order, delivery, return, warranty claim or other service you requested.

5. Shopify

Our online store is powered by Shopify.

Shopify provides the e-commerce infrastructure that allows us to operate our online store, process orders and provide services to customers.

As part of providing these services, personal information may be processed through Shopify's systems and infrastructure.

Your information may therefore be processed in countries other than the country in which you live, subject to applicable privacy protections and contractual arrangements.

6. Email Marketing

We may use third-party email and customer-communication platforms to manage mailing lists, customer communications and marketing campaigns.

Where you have subscribed or where marketing is otherwise permitted by applicable law, these services may process information such as:

• Your name.
• Email address.
• Subscription status.
• Purchase history.
• Website activity where enabled.
• Email opens and interactions.
• Marketing preferences.

You may opt out of marketing emails at any time.

7. Advertising & Analytics

We may use advertising and analytics technologies to understand website performance, measure marketing effectiveness and show relevant advertising.

Depending on our current website configuration and your privacy choices, these technologies may involve services provided by platforms such as Meta and other analytics or advertising providers.

These technologies may collect or receive information about your device, browser, website activity, interactions with advertisements and purchases.

Where required by applicable law, non-essential advertising or analytics technologies will be subject to the privacy choices or consent controls presented to you.

8. Cookies & Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small pieces of information stored on your browser or device that can help websites function, remember preferences, understand usage and support advertising.

Cookies used through our website may include:

Essential Cookies

Necessary for functions such as checkout, security, cart functionality and website operation.

Functional Cookies

Used to remember choices and improve website functionality.

Analytics Cookies

Used to understand how visitors interact with our website and measure performance.

Advertising Cookies

Where enabled and permitted, these may help measure advertising campaigns and provide advertising that may be more relevant to you.

You may be able to manage non-essential cookies through the privacy controls available on our website and through your browser settings.

Please refer to our Cookie Policy for further information.

9. When We Share Personal Information

We do not disclose personal information simply because another organization wants access to it.

We may disclose information where reasonably necessary to operate LØFTE, fulfill your order, provide services or comply with legal obligations.

Recipients may include:

• E-commerce and website service providers.
• Payment processors.
• Banks and financial institutions.
• Fraud-prevention providers.
• Jewelry manufacturers and production partners where necessary to fulfill an order.
• Warehousing and fulfillment providers.
• Shipping carriers and logistics providers.
• Insurance providers relating to insured shipments.
• Email and customer-communication providers.
• Advertising and analytics providers.
• IT, hosting, security and cloud-service providers.
• Professional advisors such as accountants, lawyers and insurers.
• Government authorities, regulators, courts or law-enforcement bodies where required or permitted by law.

We seek to limit information disclosed to service providers to what is reasonably necessary for the relevant purpose.

10. Overseas Disclosure & Processing

LØFTE operates across international supply, technology and fulfillment networks.

As a result, personal information may be disclosed to or processed by recipients located outside Australia.

Depending on the services involved, these recipients may be located in countries including the United States and India, as well as other countries in which our technology, payment, logistics or service providers operate.

Where required by applicable law, we take reasonable steps in relation to overseas handling of personal information.

The countries involved may change as our service providers and business operations change.

11. How We Protect Personal Information

We take reasonable administrative, technical and organizational measures designed to protect personal information from misuse, interference, loss and unauthorized access, modification or disclosure.

These measures may include access controls, secure service providers, encrypted connections, authentication measures and appropriate internal access restrictions.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

12. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, accounting, warranty, fraud-prevention and legal requirements.

Because LØFTE provides a Lifetime Limited Warranty, certain order and product records may need to be retained for an extended period so that we can verify and administer future warranty claims.

Where personal information is no longer reasonably required and we are not legally required to retain it, we will take reasonable steps to delete, destroy or de-identify it as appropriate.

13. Marketing Communications

You can unsubscribe from LØFTE marketing communications at any time by selecting the unsubscribe option in a marketing email.

You may also contact us at:

info@loftedesigns.com

Please note that even if you unsubscribe from marketing, we may continue sending service-related communications concerning purchases, shipping, returns, warranty claims, account security or other transactions with us.

14. Your Privacy Rights

Depending on where you live, you may have rights relating to your personal information.

These may include rights to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of certain information where applicable.
• Object to or restrict certain uses of information where applicable.
• Withdraw consent where processing is based on consent.
• Opt out of certain marketing communications.
• Exercise applicable choices relating to targeted advertising, sharing or other uses of personal information.

Not every right applies in every jurisdiction or circumstance.

We may need to verify your identity before completing certain privacy requests.

15. Australian Customers

For individuals in Australia, we handle personal information in accordance with applicable Australian privacy law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact:

info@loftedesigns.com

We will respond in accordance with applicable Australian privacy requirements.

16. Australian Privacy Complaints

If you believe we have mishandled your personal information or breached an applicable Australian Privacy Principle, please contact us first so that we can investigate.

Please include enough information for us to understand your concern.

We will acknowledge and investigate privacy complaints and respond within a reasonable period.

If you are not satisfied with our response, you may have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC).

17. United States Customers

Residents of certain US states may have additional privacy rights under applicable state privacy laws.

Depending on the law that applies and whether LØFTE meets the applicable statutory thresholds, those rights may include the ability to:

• Know or access certain personal information collected about you.
• Request correction.
• Request deletion.
• Obtain information about categories of information disclosed to third parties.
• Opt out of certain uses of personal information for targeted advertising, sale or sharing where applicable.
• Appeal certain decisions concerning a privacy request where required.
• Exercise privacy rights without unlawful discrimination.

Where applicable, we will honor legally required privacy requests and opt-out mechanisms.

18. Sale or Sharing of Personal Information

LØFTE does not sell personal information for money.

Certain privacy laws may define terms such as "sale," "sharing" or "targeted advertising" more broadly than an ordinary sale of information.

The use of advertising cookies, pixels or similar technologies may therefore be treated as a sale, sharing or targeted-advertising activity under certain US state laws, depending on how those technologies are configured and the law applicable to the individual.

Where required, we will provide mechanisms allowing eligible users to opt out of those activities.

19. Children

Our website and products are not directed toward children, and we do not knowingly collect personal information from children for the purpose of marketing or selling our jewelry to them.

If you believe a child has provided personal information to us inappropriately, please contact us.

20. Links to Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We do not control the privacy practices of independent third-party websites.

We recommend reviewing the privacy policy of any external website or service before providing personal information.

21. Business Transfers

If LØFTE or the business operating LØFTE is involved in a merger, acquisition, financing, restructuring, sale of assets or similar business transaction, personal information may be disclosed or transferred as part of that transaction where permitted by law.

Any recipient will remain subject to applicable privacy obligations concerning the information transferred.

22. Legal Requirements

We may use, preserve or disclose information where reasonably necessary to:

• Comply with applicable law.
• Respond to lawful requests or legal process.
• Protect our legal rights.
• Investigate fraud or security incidents.
• Protect customers or other individuals.
• Establish, exercise or defend legal claims.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, service providers or legal obligations.

The current version will be published on this page with the date it was last updated.

We encourage you to review this Privacy Policy periodically.

24. Contact Us

If you have a question about this Privacy Policy, would like to exercise an applicable privacy right, request access or correction, or make a privacy complaint, please contact:

LØFTE DESIGNS

Legal Entity: L & T Brown Pty Ltd
Business Address: 15 Karawatha Drive, Mountain Creek QLD Australia 4557
Email: info@loftedesigns.com

If you require a copy of this Privacy Policy in another reasonably accessible format, please contact us.